
SPEC CAMPAIGN
Liquid I.V. — Performance Hydration
Spec social ad concept built around bold benefit callouts, product-forward composition, and bright sports nutrition energy.
Spec WorkCampaign Concept
- Goal
- Practice benefit-led social ad design for a sports nutrition product.
- Audience
- Active consumers and athletes scrolling social feeds.
- Platform
- Instagram feed concept.
- Tools
- Canva and product-focused layout design.
- What I Made
- A bright performance hydration ad concept with clear benefit callouts.